Heinz Opens Baby Cereal Factory In China – It’s Largest In The World

Posted: December 3, 2014 in Econ 101, Free Trade

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Heinz Opens State-of-the-Art Infant Cereal Factory in China

$70 Million USD (RMB430 Million) Project Becomes Heinz’s Flagship Infant Cereal Plant in Asia and the Company’s Largest Infant Cereal Factory in the World


December 02, 2014 12:13 PM

GUANGDONG PROVINCE, China–(BUSINESS WIRE)–H.J. Heinz Company CEO Bernardo Hees joined Chinese Government Officials today to celebrate the opening of the Company’s largest infant cereal production plant in the world. The 80,000 square meter state-of-the-art factory, located in Foshan City, Guangdong Province, ushers in a new chapter for Heinz’s growth in China, a longstanding strategic location for the Company. The grand opening and commencement of production at the factory today coincides with the 30th anniversary of Heinz’s presence in China, where the Company operates six other facilities. The factory will create 200 new jobs for the Foshan region and position Heinz to significantly increase production in the country.

“With this new world-class facility, we are proud to deepen our commitment to China and its people. The new facility will allow Heinz to continue to grow and exceed consumer expectations, while sustaining our leadership in the food industry.”

“Since the Company’s founding in 1869, Heinz has been dedicated to providing the world’s highest-quality foods and beloved brands to consumers everywhere,” said Heinz CEO, Bernardo Hees. “With this new world-class facility, we are proud to deepen our commitment to China and its people. The new facility will allow Heinz to continue to grow and exceed consumer expectations, while sustaining our leadership in the food industry.”

Hees praised the Guangdong Province’s regional workforce and cited the factory’s strategic location as another asset for continued growth. Located between East and Southeast Asia, Foshan is one of the most dynamic business environments in the Pearl River Delta economic zone.

“We are proud to welcome Heinz to our region,” said Mr. Liu Yuelun, Party Chief of Foshan Municipality. “We have worked closely with Heinz and Mr. Hees as this impressive project has come to life, and we will support the Company’s continuing development in this region that is rich with opportunity.”

Heinz’s Commitment to Food Safety Remains Paramount at New Factory

The new factory integrates the food industry’s most advanced infrastructure to uphold the Company’s relentless focus on quality and safety. Advanced technologies, including drum dryers, powder handling systems and packaging machinery from global leaders including Andrtiz Gouda, GEA Group, and Bosch, will enhance production speed, while ensuring the most stringent quality controls. Every product that leaves this factory must undergo rigorous quality tests, from raw materials through semi-finished product to finished products, before being shipped to market.

Additionally, addressing Chinese consumers’ concerns about food allergens, this facility will completely isolate allergens from raw material storage to the production process in order to exceed international standards and serve as an industry leader in the handling of allergens.

Three Decades of Efforts Establishes a No. 1 Infant Food Brand

One of the first Fortune 500 companies to enter China, today Heinz is one of the world’s largest producers of baby rice cereal and bottled baby food, trusted globally for its quality and enduring expertise in infant nutrition. Heinz infant cereals have been available in the Chinese market for 30 years, constantly holding the No. 1 market position. Data shows that more than 50% of infants in China eat Heinz products on a regular basis.

“We have consistently lived our Heinz value of putting the consumer first, focusing on the development and innovation of infant nutrition ranging from infant formula and cereals to wet baby foods and noodles, to teething rusks, and nutritional snacks. We are committed to providing Chinese babies with the safest and highest quality foods,” said Grace Chen, Managing Director of Heinz China.

The launch of this plant is a milestone for the continued strategic growth of Heinz in China, and around the world, as well as the evolution of China’s infant food industry.

SOURCE:  http://www.businesswire.com/news/home/20141202006447/en/Heinz-Opens-State-of-the-Art-Infant-Cereal-Factory-China


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