AVTOVAZ products will return to the Swedish market
Export of Ladas will resume in early 2015
Beginning in early 2015, AVTOVAZ will resume exporting its products to the Swedish car market, according to discussions at the IV Russian-Swedish Investment Forum “Future Projects: The Path to Innovation,” held at the Russian Trade Representation in Sweden.
“Early next year we will resume exporting Lada automobiles to Sweden. We know that there is a market for these cars, as both buyers and sellers are already waiting on us. The Lada Kalina will likely be the least expensive car on the Swedish market. The Lada Granta and possibly the Lada Largus will also be available,” said Peter Jynnesjö, representative of the company Lada Scandinavia.
We have conducted marketing research and know that there is a market for these vehicles. Buyers and sellers are already waiting on us
Lada Scandinavia has existed for about 30 years, but recently imports from Russia have dwindled down to about 30 cars a year, according to TASS. The fact that the head of Bo Andersson, head of AVTOVAZ, is himself a Swede certainly contributed to the return of the brand to Sweden.
“According to surveys, we are either loved or hated. It’s a wonderful position to be in: no one is indifferent about us. People make jokes about some of our models, but we are confident in the future,” said the AVTOVAZ head while speaking at the forum.
AVTOVAZ is one of the largest car manufacturers in Europe, capable of producing around 800,000 cars and car kits a year for Lada, Renault, Nissan, and Datsun. Since 1970, the factory has produced more than 28 million Lada vehicles. AVTOVAZ produces cars for the mass market in the price range of 289,000 to 500,000 rubles. In both 2013 and 2014, Lada vehicles won the Grand Prize of the magazine Za rulem (Behind the Wheel) in the category “Best car for regional use.”